NEW YORK — Ann Taylor has a new partner in footwear, tapping category expert Camuto Group to help oversee and source its shoe program.
The first styles from Greenwich, Conn.-based Camuto Group, founded by Vince Camuto, hit Ann Taylor stores and anntaylor.com today. The new partnership doubles the footwear assortments at Ann Taylor, as the retailer puts a greater emphasis on the category.
Brian Lynch, brand president of Ann Taylor, a division of Ann Inc., said, “Vince’s expertise in quality, innovation and trends makes him the right partner to help us to continue to evolve Ann Taylor into a complete lifestyle brand for the modern woman. We look forward to offering the Ann Taylor woman a high-quality, stylish assortment of shoes that reflects her versatile lifestyle.”
Most Ann Taylor stores will stock between 30 to 40 different footwear styles, with the complete assortment available online and at the Ann Taylor flagship on Madison Avenue. As of May, Ann Taylor operated 273 full-price stores and 102 factory stores. The division rang up total sales of $945.2 million in fiscal 2012.
The fall footwear collection — which remains branded as Ann Taylor, not Vince Camuto — includes ballet flats in quilted leather, heels ranging from a four-inch stiletto to a kitten style, a laser-cut bootie and knee-high riding boots. Retail prices range from $78 to $248.
Ann Taylor brand spokeswoman Kate Hudson calls out the new footwear in a video promoting the launch. “They’re beyond beautiful. They fit amazing,” said the actress. “That’s a pretty bootie,” she added of the laser-cut style.
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