French apparel and accessories brand A.P.C. will be launching a co-branded A.P.C. + Nike line of athletic footwear this fall.A.P.C., a $46 million company that was created in Paris in 1987, is also in talks with Nike to do additional collaborations including golfwear, skiwear and training apparel, said Jean Touitou, founder and owner of A.P.C.Touitou said his company has collaborated several times with Nike in the past decade, but this will be the first foray into a line of unisex footwear, which will feature two Nike classics: the Nike Dunk and the Nike Air Max. “It will be a unisex collection with the same patterns and colors but in different sizes. It’s all very classic looking, trainers [shoes] that don’t shout too loudly. It will give people the opportunity to wear a trainer with a very chic coat,” explained Touitou. “The reason we are not doing the trainers ourselves is because we don’t have the know-how, Nike does.…It’s like I’m not trying to bake bread for myself.…I would be very happy to share our fashion instincts with Nike’s technology in other collaborations.”The A.P.C. + Nike line of athletic shoes will be sold exclusively at more than 65 A.P.C. stores worldwide as well as at apc.fr, beginning Aug. 30.Colors for the Dunk will be ecru, brown and navy and the Air Max will be available in navy. Suggested retail for the Air Max will be $150 for men and women, while the Dunk will be priced $130 for men and $110 for women.Meanwhile, Touitou noted that A.P.C.’s venture this spring with Vanessa Seward, Azzaro’s former creative director, to do a collection of Vanessa Seward x A.P.C. ready-to-wear has been well received at A.P.C. stores.In other moves, A.P.C. will launch a new label of leather jackets this fall called Louis W.“We’re re-creating a label just for Louis Wong, who has been one of our designers for many years,” he said.Regarding retail expansion, Touitou said “a lot more stores are in the works.”“This year, we are planning to open two more stores in Paris, one more in London and in Los Angeles, another in Tokyo, and the first store in Milan,” said Touitou.He added that the company kicked off its 25th anniversary this year with events in Tokyo in March, to be followed by a “big party” in Paris in October.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)