French apparel and accessories brand A.P.C. will be launching a co-branded A.P.C. + Nike line of athletic footwear this fall.
A.P.C., a $46 million company that was created in Paris in 1987, is also in talks with Nike to do additional collaborations including golfwear, skiwear and training apparel, said Jean Touitou, founder and owner of A.P.C.
Touitou said his company has collaborated several times with Nike in the past decade, but this will be the first foray into a line of unisex footwear, which will feature two Nike classics: the Nike Dunk and the Nike Air Max.
“It will be a unisex collection with the same patterns and colors but in different sizes. It’s all very classic looking, trainers [shoes] that don’t shout too loudly. It will give people the opportunity to wear a trainer with a very chic coat,” explained Touitou. “The reason we are not doing the trainers ourselves is because we don’t have the know-how, Nike does.…It’s like I’m not trying to bake bread for myself.…I would be very happy to share our fashion instincts with Nike’s technology in other collaborations.”
The A.P.C. + Nike line of athletic shoes will be sold exclusively at more than 65 A.P.C. stores worldwide as well as at apc.fr, beginning Aug. 30.
Colors for the Dunk will be ecru, brown and navy and the Air Max will be available in navy. Suggested retail for the Air Max will be $150 for men and women, while the Dunk will be priced $130 for men and $110 for women.
Meanwhile, Touitou noted that A.P.C.’s venture this spring with Vanessa Seward, Azzaro’s former creative director, to do a collection of Vanessa Seward x A.P.C. ready-to-wear has been well received at A.P.C. stores.
In other moves, A.P.C. will launch a new label of leather jackets this fall called Louis W.
“We’re re-creating a label just for Louis Wong, who has been one of our designers for many years,” he said.
Regarding retail expansion, Touitou said “a lot more stores are in the works.”
“This year, we are planning to open two more stores in Paris, one more in London and in Los Angeles, another in Tokyo, and the first store in Milan,” said Touitou.
He added that the company kicked off its 25th anniversary this year with events in Tokyo in March, to be followed by a “big party” in Paris in October.
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle