French apparel and accessories brand A.P.C. will be launching a co-branded A.P.C. + Nike line of athletic footwear this fall.
A.P.C., a $46 million company that was created in Paris in 1987, is also in talks with Nike to do additional collaborations including golfwear, skiwear and training apparel, said Jean Touitou, founder and owner of A.P.C.
Touitou said his company has collaborated several times with Nike in the past decade, but this will be the first foray into a line of unisex footwear, which will feature two Nike classics: the Nike Dunk and the Nike Air Max.
“It will be a unisex collection with the same patterns and colors but in different sizes. It’s all very classic looking, trainers [shoes] that don’t shout too loudly. It will give people the opportunity to wear a trainer with a very chic coat,” explained Touitou. “The reason we are not doing the trainers ourselves is because we don’t have the know-how, Nike does.…It’s like I’m not trying to bake bread for myself.…I would be very happy to share our fashion instincts with Nike’s technology in other collaborations.”
The A.P.C. + Nike line of athletic shoes will be sold exclusively at more than 65 A.P.C. stores worldwide as well as at apc.fr, beginning Aug. 30.
Colors for the Dunk will be ecru, brown and navy and the Air Max will be available in navy. Suggested retail for the Air Max will be $150 for men and women, while the Dunk will be priced $130 for men and $110 for women.
Meanwhile, Touitou noted that A.P.C.’s venture this spring with Vanessa Seward, Azzaro’s former creative director, to do a collection of Vanessa Seward x A.P.C. ready-to-wear has been well received at A.P.C. stores.
In other moves, A.P.C. will launch a new label of leather jackets this fall called Louis W.
“We’re re-creating a label just for Louis Wong, who has been one of our designers for many years,” he said.
Regarding retail expansion, Touitou said “a lot more stores are in the works.”
“This year, we are planning to open two more stores in Paris, one more in London and in Los Angeles, another in Tokyo, and the first store in Milan,” said Touitou.
He added that the company kicked off its 25th anniversary this year with events in Tokyo in March, to be followed by a “big party” in Paris in October.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast