MILAN — Italian contemporary footwear and apparel label Ash has teamed with Polish illustrator Filip Pagowski to launch a limited-edition capsule collection of sneakers. The styles will premiere at 10 Corso Como concept store here during Milan Fashion Week, on Sept. 22, when the partnership will be feted with an installation and cocktail event.“This collaboration with Filip Pagowski is a great opportunity to celebrate some of the most iconic elements of the brand and extend Ash into a new territory,” said the label’s cofounder and creative director Patrick Ithier.Ithier revealed he has been a fan of the illustrator’s work for some time for his “simple yet graphically driven” designs. The idea of a collaboration came up after he met Pagowski last year. “Filip was really intrigued by the technical process of making shoes and I enjoyed sharing the technical know-how with him.…Everything happened organically and the partnership was a natural fit,” Ithier said.Renown for creating the heart logo for Comme des Garçons’ Play collection, Pagowski selected two of Ash’s best-selling sneaker styles to showcase his exclusive artwork. Available both for men’s and women’s, the designs feature the graphic “Tweed” herringbone pattern in black, red and white and the more playful “Flame” motif, showcasing big black, yellow and white elements. The illustrator also introduced the initial of his name into the graphics to mark his artistic intervention.[caption id="attachment_10969060" align="aligncenter" width="1024"] Shoes from Ash x Filip Pagowski's capsule collection.[/caption]Ithier was enthused about the outcome, as such reinterpretation of the styles ”brings a fresh dynamism to the brand, which will appeal to a younger fashion customer.”Showcased in custom shoe boxes, the capsule collection will retail at prices ranging from $221 for women’s sneakers to $239 for men’s.After the unveiling, the capsule collection will be rolled out in select retailers in the rest of Europe and consequentially in the rest of the world in early December.[caption id="attachment_10969053" align="aligncenter" width="1024"] Shoes from Ash x Filip Pagowski's capsule collection.[/caption]In addition, a range of T-shirts, socks, bags and pouches designed by Pagowski for the brand will be released in late fall, with prices ranging from $10 for the socks to $221 for the “Flame” bag set.The full capsule collection will be globally available to purchase exclusively on the brand’s e-commerce site, which will be launched on Sept. 27.“On the business side, things are evolving fast this year. We are an international brand that has been restricted to offline stores and third-party e-commerce sites,” said Ithier, underscoring how the new digital platform is key in the company’s global expansion and enables the label to engage “a wider and digital-savvy audience.”Founded in 2000, Ash is the brainchild of Ithier’s creative vision and of Italian entrepreneur Leonello Calvani. Established as a footwear label, Ash quickly expanded its offerings to include kids’ footwear, handbags and accessories. In 2015, the brand’s first ready-to-wear collection was launched under the moniker Ash Studio Paris.A further category extension is on Ithier’s agenda for the next future. “In spring 2018 we will launch a small collection of Ash active wear line to complement our sneakers,” he revealed, highlighting the importance of constantly developing the brand to continue to appeal to consumers. “I’m constantly observing and taking inspiration from women on the streets — especially when I travel. Shoes are important to me, but how they match their outfits, how they walk and act, are really the triggers of how I design shoes.”Last year, Ash registered sales of over $500 million, with projections indicating around 10 percent growth in sales for 2017. The label counts an extensive retail network of over 200 brand stores and 600 point of sales worldwide. “This fall we will also open up to eight new stand-alone stores in China and unveil our new concept store,” concluded Ithier. Plans for future retail expansion also include new doors in Europe, the Middle East and Southeast Asia.
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For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews