Asics plans to open a Fifth Avenue store next year.
Asics is doing its part to combat cancer.Asics America Corp. has released the 2016 Accelerate Hope Collection, which raises funds for cancer research and awareness.The shoe brand has partnered with Cookies for Kids' Cancer, Right Action for Women and the Prostate Cancer Foundation and has agreed to donate $10 from each Accelerate Hope shoe sold through Nov. 30 with a guaranteed minimum donation of $150,000 to each charity.Cookies for Kids’ Cancer raises funds to support pediatric cancer research; Right Action for Women provides assistance to women who are at risk for breast cancer and do not have the means to cover the costs associated with the screenings, and the Prostate Cancer Foundation funds prostate cancer research around the world.“The Accelerate Hope Collection is a meaningful line for Asics,” said Roeya Vaughan, vice president of marketing for Asics America. “We are proud to support these three organizations and continue to aid the fight against cancer.”The 2016 Accelerate Hope Collection is comprised of three Asics shoes, each of which comes in a customized box designed for each of charity. All three lines are offered in men’s and women’s versions and the Cookies for Kids’ Cancer collection also contains preschool and grade school options. The GT-1000 5 shoes will be offered for Cookies for Kids’ Cancer, two pink-themed FuzeX shoes will be offered for Right Action for Women, a charity established by actress Christina Applegate, and two blue-themed Gel-Cumulus 18 shoes will be offered for the Prostate Cancer Foundation.The GT-1000 5 adult shoes retail for $100 and the kids' model is $55. The FuxeX shoes are $110 and the Gel-Cumulus 18's cost $120. They will be available on the Asics America web site as well as sports specialty retailers.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews