Sneakers are hot stuff and Asics, the running shoe brand, is seeking to further heighten its street cred in the U.S. by bringing its collaboration with London-based men's wear designer Kiko Kostadinov to the American market.Called the Gel-Burz 1, the shoe features Kostadinov’s unusual pattern-cutting and intricate detail with the functionality of a running shoe.Exclusively for men, the Gel-Burz 1 model features a dark exterior color palette, a favorite of the designer, of lime green, birch and black layered onto a thin cover of rubber.“Kostadinov’s original designs are eerie, dark and have begun creating buzz all over London," said Paul Miles, the chief marketing officer for Asics Corp. “Asics partnered with Kostadinov on a shared vision of applying innovative fashion to a performance shoe and we are so excited to introduce the Gel-Burz 1 to the U.S.”The shoe made its debut today at Dover Street Market in New York and Los Angeles, Kith, Opening Ceremony, Ssense and Blends. It was first offered for sale in Europe last month and retails for $250.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.