Sneakers are hot stuff and Asics, the running shoe brand, is seeking to further heighten its street cred in the U.S. by bringing its collaboration with London-based men's wear designer Kiko Kostadinov to the American market.Called the Gel-Burz 1, the shoe features Kostadinov’s unusual pattern-cutting and intricate detail with the functionality of a running shoe.Exclusively for men, the Gel-Burz 1 model features a dark exterior color palette, a favorite of the designer, of lime green, birch and black layered onto a thin cover of rubber.“Kostadinov’s original designs are eerie, dark and have begun creating buzz all over London," said Paul Miles, the chief marketing officer for Asics Corp. “Asics partnered with Kostadinov on a shared vision of applying innovative fashion to a performance shoe and we are so excited to introduce the Gel-Burz 1 to the U.S.”The shoe made its debut today at Dover Street Market in New York and Los Angeles, Kith, Opening Ceremony, Ssense and Blends. It was first offered for sale in Europe last month and retails for $250.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion