Could they be the world’s most comfortable high heels? BE&D creative director Steve Dumain hopes so. His new ivory canvas Big City pump silhouette sneaker — an extension to the brand’s existing shoe line and born from a collaboration with visual artist Trong Gia Nguyen — is emblazoned with a teetering stiletto in either shocking pink, turquoise, orange, gold or black.
This story first appeared in the February 6, 2012 issue of WWD. Subscribe Today.
“To tell you the truth, all I wear are sneakers — I’ve always wanted to be in the sneaker world. I felt there was something missing in this part of high fashion: women wearing high heels and being comfortable at the same time,” Dumain said. “I wanted to make the world’s first flat stiletto.”
So far, Colette in Paris, Shopbop, Luisa Via Roma and the brand’s e-commerce site, beandd.com, will carry the designer’s first pair of trainers, starting next week. Retailing for $128 a pair (compared with $175 to $585 for the spring shoe collection), Dumain is eager to expand this accessible component of his accessories business. He also made the sneakers in men’s sizes for hipster mecca Alter Brooklyn, in Williamsburg.
“It’s a play on the eye,” he said, noting he plans to add to the group in the fall.