By  on August 13, 2012

“It’s a huge step,” says Brian Atwood. “When you have your own store, people can experience every detail of your vision—what it looks like, what it smells like, what people in the store are dressed like.”

Atwood, who launched his brand in 2001 and sold the company to The Jones Group this summer, will open a 1,500-square-foot space, strategically located across the street from Barneys New York, in September, just in time for New York Fashion Week. The boutique will house about 30 exclusive styles from the designer’s main collection, as well as the contemporary B Brian Atwood line. His newest category, handbags, will also get major play.

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