“It’s a huge step,” says Brian Atwood. “When you have your own store, people can experience every detail of your vision—what it looks like, what it smells like, what people in the store are dressed like.”
This story first appeared in the August 13, 2012 issue of WWD. Subscribe Today.
Atwood, who launched his brand in 2001 and sold the company to The Jones Group this summer, will open a 1,500-square-foot space, strategically located across the street from Barneys New York, in September, just in time for New York Fashion Week. The boutique will house about 30 exclusive styles from the designer’s main collection, as well as the contemporary B Brian Atwood line. His newest category, handbags, will also get major play.
The store will radiate luxury, featuring Florentine marble on the floor and entrance archway, silk upholstered walls and other elements, like starburst and palm-motif plaster torchiere light columns. Architect and interior designer William Sofield even created stiletto-shaped window displays to flank the front door.
“I wanted the store to be the chicest luxury haven, where beauty encompasses you from the moment you walk in,” says Atwood, “like a Fabergé egg.”