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PARIS — Camilla Schiavone, managing director of Schiaparelli, has taken on the additional role of managing director at Roger Vivier, WWD has learned.
This story first appeared in the May 12, 2014 issue of WWD. Subscribe Today.
Diego Della Valle controls both Paris-based fashion firms — the former via Tod’s SpA; the latter through a personal holding, Diego Della Valle & C. Sapa.
At the accessories house Vivier, Schiavone succeeds Sabine Brunner, who last March exited the post after a six-year tenure to take up the position of chief executive officer of children’s wear label Bonpoint.
Schiavone took the management helm of Schiaparelli in June 2012, spearheading the revival of the dormant couture brand, now under the creative leadership of Italian designer Marco Zanini and sold exclusively at the fashion house’s headquarters at 21 Place Vendôme here.
Its business trajectory closely echoes that of Vivier, a storied name revived in 2003 with the shoes, by creative director Bruno Frisoni, initially available only via private appointments ahead of the opening of the first Vivier flagship on the Rue du Faubourg Saint-Honoré later that year.
In 2013, Roger Vivier posted sales of 113.7 million euros, or $150 million, a 52.5 percent increase from the previous year, as reported.
Last December, the brand opened its first freestanding boutique in Tokyo. Vivier ended the year with 22 stores and is slated to open new ones this year in Beijing, Qingdao and Guangzhou in China, as well as Seoul and Bangkok.
Before Schiaparelli, Schiavone was brand manager of L’Oréal’s fragrance division.
Meanwhile, Schiaparelli today unveils its new Web site, with a shocking pink landing page and this handwritten script: “An Homage to the Famous Firsts of a Legendary Couturier.”
A multimedia “scrapbook” unfurls, flashing unpublished pictures, links to films, anecdotes, videos and a “virtual collage” depicting the making of the spring 2014 collection. Along with historical info, depictions of savoir faire and a news section, Schiaparelli commissioned an animated feature by Dutch art director Christian Borstlap.
Schiaparelli also plans to go live this week with an official Facebook page.