Church’s, the high-end men’s footwear brand under the Prada Groupumbrella, is now entering the realm of hyper luxury with its newChurch’s Crown Collection for spring, spanning about 10 models includingOxfords, monk straps and derby shoes. The styles are all manufacturedin the company’s factory in Northampton, England, using artisanaltechniques. Shoes feature embedded stitches, are decorated with handmadebroguing and are all dyed by hand.
“There was definitely the desire among our customers to have anexclusive, luxury range of products,” said Stefano Cantino, head ofPrada Group’s marketing, communication and commercial developmentdepartment. He noted the collection would be available only at selectedChurch’s flagships, as well as in a limited number of specialty stores.
The Crown collection will cost about 30 percent more than the maincollection, with the average retail price north of 1,000 euros, or$1,360 at current exchange rates.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
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