Cole Haan has created a new active lifestyle collection called StudioGrand.The newest collection includes footwear, outerwear, bags, sunglasses, an umbrella and a yoga mat. While the footwear collection highlights its pack-and-go trainer because of a special lightweight foam that is used for all-day standing comfort, the line also includes a floral embossed sneaker, a packable ballet flat and a breathable knit trainer. The line is geared for functionality and ease in traveling for the woman who is on the go.David Maddocks, chief marketing officer and general manager of business development at Cole Haan, said, “StudioGrand was born out of a need for style and substance in and out of the studio. We have collaborated with extraordinary women, like Sara Mearns, who demand more out of their feet than anyone, to create a collection for the multifaceted woman constantly moving between the various studios of her life.”Mearns is a principal dancer with the New York City Ballet company. Others who are part of the marketing campaign include Coco Rocha, model and owner of NoMad Management, and Sarah Larson Levey, cofounder and chief executive officer of Y7 Studio.Cole Haan said it collaborated with outdoor apparel and equipment firm Mountain Hardwear for the outerwear. The collection’s synchronized sweater is crafted from reclaimed wool and includes dolman sleeves and a subtle reflective detail for visibility, while the stow-away parka, at 7 ounces, folds into its own pocket for travel. A toggle switch converts the water-resistant duffel from a satchel into a larger duffel bag. And the travel umbrella can withstand wind tunnels tested at speeds up to 55 miles an hour, Cole Haan said.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion