Cole Haan will tap tennis player Maria Sharapova as the face of its Cole Haan Sporting collection when it debuts for spring, the company said Monday.
The new lifestyle fashion collection will include men’s and women’s footwear and accessories. Sharapova will expand her role with the line to collaborator for fall 2009. The three-time Grand Slam champion has an endorsement deal with Nike, Cole Haan’s parent company, on the court.
“Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique,” said James Seuss, chief executive officer. “We created this collection as the foundation to a dynamic lifestyle — weaving Cole Haan’s history of craftsmanship with Nike’s tradition of high-performance innovation.”
For complete coverage, see Tuesday’s WWD.