That’s how Dannijo co-founder Danielle Snyder describes a pair of black suede cage booties with fluorescent yellow patent panels and silver glitter straps from her and sister Jodie Snyder’s premiere shoe collection, a collaboration with footwear brand Matt Bernson.
“Shoes are the same as jewelry — it’s an emotional buy. You gravitate towards something different and unique. These shoes are more like jewelry for your feet,” Jodie Snyder said of Dannijo’s first footwear endeavor.
“We call them the Zeppelin because they are so rock-star,” Danielle Snyder interjected, referring to the above booties, which will be available for sale come August when they launch on Matt Bernson’s Web site at mattbernson.com, shopbop.com and dannijo.com. In total, offerings will include five styles — from denim Maryjanes with a glitter strap to calf hair and pony suede fringe boots with a conical glitter heel — and will retail from $238 to $420.
Danielle and Jodie Snyder co-founded the accessory brand four years ago. The layered, entangled necklaces comprised of mixed 18 karat yellow and rose gold, silver and gunmetal chains that originally got the girls noticed have evolved into a collection of beaded bib necklaces that are updated seasonally.
The company is on track to have retail sales of at least $5 million this year, and its Web site — which Jodie calls “our number one door” — saw a 200 percent increase in sales from 2010 to 2011. For 2012, the two expect e-commerce sales to increase by another 600 percent. So far, sales on dannijo.com last month were higher than January, February and March of last year combined.
The brand is also releasing a follow-up to its collaboration with blogger Leandra Medine of the Man Repeller, Mr Dannijo, in April on dannijo.com.
After the first collection sold out within two weeks — and a second production run that was quadruple the size of the original also sold out — the three set to work on creating the Mr Dannijo “Eye Spy” collection. Prices will start at $118 for a ring and go up to $450 for a bib necklace adorned with a pair of jewel-encrusted evil eyes.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion