That’s how Dannijo co-founder Danielle Snyder describes a pair of black suede cage booties with fluorescent yellow patent panels and silver glitter straps from her and sister Jodie Snyder’s premiere shoe collection, a collaboration with footwear brand Matt Bernson.
“Shoes are the same as jewelry — it’s an emotional buy. You gravitate towards something different and unique. These shoes are more like jewelry for your feet,” Jodie Snyder said of Dannijo’s first footwear endeavor.
“We call them the Zeppelin because they are so rock-star,” Danielle Snyder interjected, referring to the above booties, which will be available for sale come August when they launch on Matt Bernson’s Web site at mattbernson.com, shopbop.com and dannijo.com. In total, offerings will include five styles — from denim Maryjanes with a glitter strap to calf hair and pony suede fringe boots with a conical glitter heel — and will retail from $238 to $420.
Danielle and Jodie Snyder co-founded the accessory brand four years ago. The layered, entangled necklaces comprised of mixed 18 karat yellow and rose gold, silver and gunmetal chains that originally got the girls noticed have evolved into a collection of beaded bib necklaces that are updated seasonally.
The company is on track to have retail sales of at least $5 million this year, and its Web site — which Jodie calls “our number one door” — saw a 200 percent increase in sales from 2010 to 2011. For 2012, the two expect e-commerce sales to increase by another 600 percent. So far, sales on dannijo.com last month were higher than January, February and March of last year combined.
The brand is also releasing a follow-up to its collaboration with blogger Leandra Medine of the Man Repeller, Mr Dannijo, in April on dannijo.com.
After the first collection sold out within two weeks — and a second production run that was quadruple the size of the original also sold out — the three set to work on creating the Mr Dannijo “Eye Spy” collection. Prices will start at $118 for a ring and go up to $450 for a bib necklace adorned with a pair of jewel-encrusted evil eyes.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye