That’s how Dannijo co-founder Danielle Snyder describes a pair of black suede cage booties with fluorescent yellow patent panels and silver glitter straps from her and sister Jodie Snyder’s premiere shoe collection, a collaboration with footwear brand Matt Bernson.
“Shoes are the same as jewelry — it’s an emotional buy. You gravitate towards something different and unique. These shoes are more like jewelry for your feet,” Jodie Snyder said of Dannijo’s first footwear endeavor.
“We call them the Zeppelin because they are so rock-star,” Danielle Snyder interjected, referring to the above booties, which will be available for sale come August when they launch on Matt Bernson’s Web site at mattbernson.com, shopbop.com and dannijo.com. In total, offerings will include five styles — from denim Maryjanes with a glitter strap to calf hair and pony suede fringe boots with a conical glitter heel — and will retail from $238 to $420.
Danielle and Jodie Snyder co-founded the accessory brand four years ago. The layered, entangled necklaces comprised of mixed 18 karat yellow and rose gold, silver and gunmetal chains that originally got the girls noticed have evolved into a collection of beaded bib necklaces that are updated seasonally.
The company is on track to have retail sales of at least $5 million this year, and its Web site — which Jodie calls “our number one door” — saw a 200 percent increase in sales from 2010 to 2011. For 2012, the two expect e-commerce sales to increase by another 600 percent. So far, sales on dannijo.com last month were higher than January, February and March of last year combined.
The brand is also releasing a follow-up to its collaboration with blogger Leandra Medine of the Man Repeller, Mr Dannijo, in April on dannijo.com.
After the first collection sold out within two weeks — and a second production run that was quadruple the size of the original also sold out — the three set to work on creating the Mr Dannijo “Eye Spy” collection. Prices will start at $118 for a ring and go up to $450 for a bib necklace adorned with a pair of jewel-encrusted evil eyes.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)