That’s how Dannijo co-founder Danielle Snyder describes a pair of black suede cage booties with fluorescent yellow patent panels and silver glitter straps from her and sister Jodie Snyder’s premiere shoe collection, a collaboration with footwear brand Matt Bernson.
“Shoes are the same as jewelry — it’s an emotional buy. You gravitate towards something different and unique. These shoes are more like jewelry for your feet,” Jodie Snyder said of Dannijo’s first footwear endeavor.
“We call them the Zeppelin because they are so rock-star,” Danielle Snyder interjected, referring to the above booties, which will be available for sale come August when they launch on Matt Bernson’s Web site at mattbernson.com, shopbop.com and dannijo.com. In total, offerings will include five styles — from denim Maryjanes with a glitter strap to calf hair and pony suede fringe boots with a conical glitter heel — and will retail from $238 to $420.
Danielle and Jodie Snyder co-founded the accessory brand four years ago. The layered, entangled necklaces comprised of mixed 18 karat yellow and rose gold, silver and gunmetal chains that originally got the girls noticed have evolved into a collection of beaded bib necklaces that are updated seasonally.
The company is on track to have retail sales of at least $5 million this year, and its Web site — which Jodie calls “our number one door” — saw a 200 percent increase in sales from 2010 to 2011. For 2012, the two expect e-commerce sales to increase by another 600 percent. So far, sales on dannijo.com last month were higher than January, February and March of last year combined.
The brand is also releasing a follow-up to its collaboration with blogger Leandra Medine of the Man Repeller, Mr Dannijo, in April on dannijo.com.
After the first collection sold out within two weeks — and a second production run that was quadruple the size of the original also sold out — the three set to work on creating the Mr Dannijo “Eye Spy” collection. Prices will start at $118 for a ring and go up to $450 for a bib necklace adorned with a pair of jewel-encrusted evil eyes.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)