Pop songstress Fergie has topped the charts by singing about what’s in her heart and, quite often, about what she’s wearing (Dolce & Gabbana, Fendi and Donna Karan are among her favorites). Now the hip-hop bombshell, whose given name is Stacy Ann Ferguson, is fashioning a new tune: her own line of shoes—and she’s making sure her fans can afford them.
This story first appeared in the February 9, 2009 issue of WWD. Subscribe Today.
“I love to make a statement,” she says, “and I love a statement shoe.”
The collection includes striking stilettos, glamorous gladiators and sporty sneakers ($89 to $129, at Nordstrom, 888.282.6060). She also launched Fergilicious by Fergie, a lower-priced line for the younger set ($39 to $69).
Fergie says she’s quite involved in the design process.
“There’s a plaid ankle boot that is based on the Ferguson family tartan,” she says, “and the tiara I often wear is the emblem for Fergilicious.”