Filson is stepping up its fashion quotient for fall.
The Seattle-based outdoors brand has snagged Richard Chai to serve as its creative director, and the designer will showcase looks from his first capsule collection for the label during his runway show in New York City on Feb. 9.
“Richard is the ideal creative partner not only because he shares Filson’s values in craftsmanship, high-quality fabrications and classic, practical approach to design, but because of his passion for our brand’s heritage,” said Mark Korros, president and chief executive officer of Filson.
Chai’s first designs will be in the Filson Rugged Casual Apparel line, which is being expanded for fall. There will be nine interpretations of classic Filson styles such as the wool bomber, field jacket and duffel bag, offered in updated fabrications that complement his fall men’s wear collection.
Korros said the association with Chai will “enable Filson to appeal to our existing customer base as well as a younger customer who is more fashion conscious. It’s adding a real romance to the brand.”
Korros said Filson, which has a 115-year history outfitting hunters, fishermen, explorers and other outdoorsmen, had been “looking for design expertise to help us elevate the brand. It’s an iconic American label with very traditional and classic styling and our goal is to grow Filson’s share of closet.”
He said the brand is carried in outdoors retailers as well as more “mainstream” stores such as Nordstrom and Steven Alan. “Our customers were saying they would like to have more Filson so we were hoping to find someone who understands the core value of the brand.”
“He approached us and asked if we would be interested,” Korros said. “We met and it was like he’d read our book. He was clearly smack dab in the middle of the vision we had for growth.” His design aesthetic is “comfortable,” yet “approachable,” Korros added, and his reinterpretations of classic products are true to the originals but with a modern twist. All of the products will be made in America.
“I’ve been a fan of Filson for years,” Chai said. “I love the timelessness and practicality in their design. Our partnership will be rooted in everyday wear, approachable with unexpected fabrications and details that are signature to my collections, all while staying true to the heritage of the Filson brand.”
The capsule will feature six Filson jackets constructed in Richard Chai fabrics: the wool bomber in black stripe fabric, two versions of the field jacket in both beige wool and charcoal wool with beige and gray felt accents, the classic Filson Cruiser in waxed denim fabric and navy suede jackets inspired by Filson’s wading and outfitter jackets. Accessories include three versions of the Filson Packer Hood in black stripe, beige wool and charcoal wool; a large duffel bag in both black stripe and beige wool versions; a utility belt bag in black stripe, beige wool and charcoal wool, and the Filson Rucksack in beige wool and charcoal wool. Prices will be about 25 percent higher than the regular Filson range and are “reflective of the fabric, fit and finish.”
Distribution will be targeted to better department and specialty stores and the line will also be carried on Filson Direct.
The association is for several seasons and is open-ended, Korros said. “We think it can really be long-term,” he said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)