Florsheim is getting in on the vogue for heritage American brands and taking steps to freshen its image.

The Glendale, Wisc.-based footwear company will open a pop-up shop in Manhattan’s SoHo neighborhood today to unveil a line called Florsheim Limited Edition that was conceived to bridge the gap between Florsheim’s main line and the edgier Florsheim by Duckie Brown collection. Limited Edition was culled from the vast archives and includes boot, waterproof, brogue, wingtip and plain-toe styles retailing for $110 to $150.

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