A basic, unadorned shoe has virtually no reason to exist anymore. These days, it’s all about footwear with notice-me shelf appeal — extra buckles and wrapping straps, exposed zippers, ruffles, pleating, topstitching, earthy polished stones and flat studs. Even stretch-fit shoes, after several strong seasons, are trending downward because they curl up and don’t display decorative detail well, said several vendors planning to show at WWDMAGIC.
“The trend is overembellishment,” said Sheena
Parks, marketing director for El Segundo, Calif.-based Matisse Footwear. “Anything we can sew onto an upper, we’re using.”
The 10-year-old firm will bring three labels to the show: Matisse, at $27 to $64 wholesale; Coconuts, at $22 to $32, and The Mix, a new offering that was a Nordstrom exclusive in its first season, at $25 to $45.
In terms of color, blues and purples are expected to be strong for spring as well as dusty neutrals (tans, mushroom taupes, pale greens and rose beige). Metallics have become a staple in the customer’s wardrobe and are expected to run through spring.
Based on trend-scouting trips to Europe, vendors believe gladiators and peep-toe booties will continue as a consumer favorite.
Moreno Habif, president of Miami-based More Shoes, makers of the Enigma label, is offering gladiators with colorful, braided straps and contrast stitching. He’s also seen strong interest in double platform shoes, a look popularized by high-end label Giuseppe Zanotti.
Report Shoes, based in Bellevue, Wash., also is bullish on platform sandals, as well as high-drama, over-the-knee boots.
“Customers have been responding well to ruffles, prints and anything with hardware on it,” said Jeff Powers, Report’s senior vice president.
Chinese Laundry, which will bring its flagship label and three subbrands to the expo, is seeing block heels, espadrilles, stitching accents and burnished leathers fare well. The company will test shoes with macramé uppers for its CL by Laundry label for spring, said brand president Tsering Namgyal.
Flojos, in Thousand Oaks, Calif., also is seeing continued Seventies influences. The company feels strongly about its peace-sign Harmony flip-flops as well as animal exotics (boa, jaguar and zebra), said marketing executive Tiffany Eil.
Stewart Cohen, national account manager for Dreams, says the affordable junior brand will test huaraches alongside gladiators and peep-toe styles.
Along with trends, the City of Industry, Calif.-based company is focused on finishing details, such as rolled edges to hide seams, which aims to appeal to customers trading down from department stores.
“Our new designer, Jo Mortellaro, is traveling around the world to get new ideas about how to make our shoes look like a much more elevated brand,” Cohen said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews