By  on May 16, 2017
Geox store in Rome

MILAN  Geox is exalting its high-tech, innovative spirit to attract younger customers.

During a press conference held Tuesday at the company’s showroom in central Milan, the Italian company unveiled its latest store concept, which has already made its debut on Milan’s Corso Vittorio Emanuele, Rome’s Via del Corso and in London’s Covent Garden, Toronto and Kuala Lumpur. Thirty additional stores will be refurbished with the concept by the end of the year.

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