MILAN—Geox is exalting its high-tech, innovative spirit to attract younger customers.
During a press conference held Tuesday at the company’s showroom in central Milan, the Italian company unveiled its latest store concept, which has already made its debut on Milan’s Corso Vittorio Emanuele, Rome’s Via del Corso and in London’s Covent Garden, Toronto and Kuala Lumpur. Thirty additional stores will be refurbished with the concept by the end of the year.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)