Geren Ford is bringing her California cool to accessories.
This story first appeared in the September 15, 2009 issue of WWD. Subscribe Today.
The Los Angeles-based contemporary designer known for her separates is launching shoes, jewelry and belts for spring. The pieces will launch today at Ford’s runway show during New York Fashion Week.
“We wanted to do accessories for awhile, but we wanted to wait until we had something to say and the opportunity to creatively tell a story,” said Ford, who is producing the collections in partnership with independent factories around the world.
In this case, Ford’s story comes from Buenos Aires and José Ignacio, Uruguay, where she has spent a great deal of time. Leather gladiator sandals, easy flats and platform pumps have artisanlike stitching and handcrafted details, retailing from $265 to $499. Ford’s belts are sashlike shapes in leather and silk. Retailing for $90 to $239, they are meant to be worn high or low, with shorts, pants or dresses.
“We wanted to make accessories that are chic, sexy and an accessible part of our customer’s life,” Ford said. “There should be an ease about them.”
Ford was inspired by her love of Bauhaus and architecture for her jewelry collection, comprising brass cocktail rings and heavy, circular statement necklaces, retailing for $185 to $389. She also layered mixed materials, such as leather, rock crystal and gunmetal.
Geren Ford accessories are expected to retail at the brand’s top apparel accounts, such as Shopbop.com and Barneys New York. Ford also is looking to design handbags in the near future.