Gola is growing its distribution in the U.S.For several years, the British sporting goods brand worked with a distributor in the U.S., but about three years ago, in an attempt to increase business in the North American market, Gola took back distribution, incorporated in the U.S. and reentered the region.“No one takes care of a brand like you do your own,” said Steven Weinreb, president of U.S. operations at Gola Classics. “The brand didn’t have enough presence here and they wanted to change that.”Weinreb has been tasked with elevating Gola’s brand awareness. He started out by selling the shoes in specialty shops including Fred Segal, DNA Footwear and Tani. Last season the brand started to work with larger national retailers including Lord & Taylor, Zappos and Nordstrom.“Right now the challenge is to figure out the new retail landscape and tweak the distribution so you have the right mix of accounts,” said Weinreb. “Fortunately none of our current challenges are product-related. People are embracing heritage brands.”Collaborations have also been important. Last year Gola partnered with Engineered Garments and Slightly Alabama. This year they will partner with J. Crew on an exclusive capsule line.Weinreb said Gola, which was founded in 1905, has doubled down on its heritage styles and frequently goes through archives to bring back silhouettes the team believes will be relevant today. This year marks the 50th anniversary of the Harrier style, one of Gola’s signature sneakers. Over the years, the shape has transformed, but Gola is going to rerelease the original style.“When we introduce things, the best thing to do is [not to] sell the product,” said Weinreb. “Just tell the story of the brand or the style. People will either get it or they won’t. The harder you try to sell it, the more people will push back.”
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.