Now that footwear has emerged as a full-fledged category at WWDMAGIC, vendors are preparing to show their wares to retailers they might not have met otherwise."The economy isn't great right now, so if retailers can come to a show to see everything all at once, and if we can put out great products for them, then it's a win-win situation," said Sandy Hsu, founder and designer of the women's shoe division of Casual Barn in Irvine, Calif.Colleen Baker, marketing executive at Onesole, a West Palm Beach, Fla., firm that makes interchangeable shoes, said the emphasis on footwear at the trade show is valuable, as it could allow them to connect with larger retailers.
“I like everything she does,” said @lilkimthequeenbee about @parishilton at Hilton’s launch party for her collab with @boohoo. “She understands women and the certain body types. I think her clothes are so cute. It’s hot. She’s funny, but sexy at the same time, just like me.” #wwdeye (📸 @chelsealaurenla ) #parishilton #boohoo #lilkim
“It has to be authentic and real to me,” @charlotteslawrence tells WWD’s @leighen about writing her own music. “No matter what I’m singing, I have to still be able to feel it in that moment or in five years from now — I have to be able to connect to that moment: this is my story, this is a little piece of me.” Read more on wwd.com (📸: @jgreenery ) #wwdeye #charlottelawrence
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty