By  on January 29, 2008

Now that footwear has emerged as a full-fledged category at WWDMAGIC, vendors are preparing to show their wares to retailers they might not have met otherwise."The economy isn't great right now, so if retailers can come to a show to see everything all at once, and if we can put out great products for them, then it's a win-win situation," said Sandy Hsu, founder and designer of the women's shoe division of Casual Barn in Irvine, Calif.Colleen Baker, marketing executive at Onesole, a West Palm Beach, Fla., firm that makes interchangeable shoes, said the emphasis on footwear at the trade show is valuable, as it could allow them to connect with larger retailers.


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