Now that footwear has emerged as a full-fledged category at WWDMAGIC, vendors are preparing to show their wares to retailers they might not have met otherwise.
"The economy isn't great right now, so if retailers can come to a show to see everything all at once, and if we can put out great products for them, then it's a win-win situation," said Sandy Hsu, founder and designer of the women's shoe division of Casual Barn in Irvine, Calif.
Colleen Baker, marketing executive at Onesole, a West Palm Beach, Fla., firm that makes interchangeable shoes, said the emphasis on footwear at the trade show is valuable, as it could allow them to connect with larger retailers.
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