Before there were Uggs, there was Jacques Levine.

The firm that was, at one point, the household name in slippers for decades, is attempting to regain its niche in the market under the stewardship of its founder’s great grandson, Sam Calvanio. “We want to do for slippers what Hunter did for the wellie,” said Calvanio, who is introducing five new styles ($98 to $128) for the holiday gift-giving season. The collection is sold at Neiman Marcus and more than 100 independent retailers.

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