LONDON — With a dash of glitter and an artsy twist, Sandra Choi and Simon Holloway are off and running at Jimmy Choo.
The firm’s co-creative directors — and the new public faces of the brand — will unveil their cruise collection and a whimsical, one-off collaboration with the artist Rob Pruitt, today at the Chelsea Arts Tower here.
“We’ll really be nurturing the collections, and giving the product more of a fashion angle,” said Choi, who has spent her entire career building the Choo brand. “These collections need to have a strong fashion flavor,” she added during a walk-through with Holloway of the new collections.
“Ultimately, Jimmy Choo is about modern glamour, and we both love glamorous fashion. We’ll keep that core luxurious feeling,” said Holloway.
An industry observer recalled that while Mellon had the marketing ideas, spin and confidence to sell the brand, Choi was always instrumental in the creative process. “She’s extremely dedicated and has got a great eye. She was always the ‘sitting on the right side of sexy’ piece in the puzzle,” said the source, who requested anonymity.
While Choi is a niece of Jimmy Choo and learned the craft by his side, Holloway built his career with a string of international luxury brands. At the start of his career, he worked at Chloé under Karl Lagerfeld, and held senior creative roles at Calvin Klein, Michael Kors and Ralph Lauren. He joined Choo in 2010 and was named co-creative director a year later.
The Pruitt collection, Jimmy Choo’s first, full-scale artistic collaboration, mirrors Choi’s and Holloway’s glam aesthetic, but also their sense of adventure.
“It was fun to get out of our comfort zone — and he certainly pushed the challenging button. He came to us with four pieces of artwork and we narrowed it down. And we took it from 2-D to 3-D,” said Choi, pointing to stiletto heels, fluffy boudoir mules, jelly sandals and bags with Pruitt’s signature panda prints and thick lashings of glitter.
Pruitt created a lace motif, which the designers laid over some of the shoes and printed onto clutch bags. They also took one of his multicolored dégradé prints and used it to cover heels and soles. Clutches and shoes are lined with leather featuring angel and devil panda prints, while platform and stiletto heels are covered in glitter zebra fabric. Some of the clutches are sprinkled with colored beads — Pruitt’s nod to New Year’s Eve confetti.
The Choo team created special packaging that includes bright pink boxes with dégradé lining sealed with panda stickers. There are 19 styles of shoes, bags and accessories in the collection, including wallets, key chains and a silk twill scarf.
The main cruise collection is equally glamorous, albeit less exuberant in its use of color, pattern and patchworking.
Choi and Holloway said their inspiration this season was “sexy modernism,” and that they were inspired by the work of Rudi Gernreich, Paco Rabanne and André Courrèges. There is a surfeit of metallic fabrics and finishes ranging from silver and gold to turquoise, jade and tangerine. The designers have worked with snakeskin and other exotic materials, and integrated dandyish touches such as matching soles and linings in colors such as citrine.
On a more commercial note, the designers have also introduced a new, 50-mm. kitten heel pump with a pointy toe, and a series of new silhouettes to the 24:7 collection of wardrobe basics, including T-strap patent wedges and stilettos.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)