PARIS — J.M. Weston is moving to new frontiers.On Thursday night, the French luxury cobbler launched its first shoe collection for women, with a short film shot by French director Cédric Klapisch (think “The Spanish Apartment”) and a photo campaign featuring actress Isild Le Besco — the first in a series of steps to push the label’s domestic and global expansion.“We are very eager to enhance our brand recognition,” Olivier Antignac, chairman of J.M. Weston, told WWD.The executive said his eyes are set on China, where the brand already operates stores in Beijing, Shanghai and Harbin.“We will expand our presence there to eight, nine stores in the next three to four years. It’s cold there, and since our shoes can withstand anything, we are popular,” he said, adding that the brand is also “more focused on strategic places, such as certain avenues located in familiar cities, to improve visibility.”Antignac disclosed plans to launch a new flagship on Paris’ Rue Saint-Honoré next to Hotel Costes in November.“It will display a new visual concept, feature a special area for women as well as limited editions designed exclusively for the venue,” he said.In addition, the boutique is set to introduce a range of new products to the J.M. Weston universe, though the executive would not divulge their categories.“It will be our little Colette,” he said, referring to the concept store on the same street.Starting a women’s collection was a ”no-brainer” in light of the “positive echo we have received from women interested in our men’s offerings,” continued Antignac, who expects to double women’s share of J.M. Weston’s business in the next four to five years.“The fact that there is a growing trend toward androgynous fashion is pure coincidence. We do not follow trends,” the chairman insisted.The new ladies’ line spans seven models, created by the label’s men’s shoe designer Michel Perry. Taking cues from the house’s iconic items, the shoes have a strong masculine feel with just a touch of femininity: The classic golf Derby plays with a flurry of perforations; the Moccasin marries cognac with burgundy, while a pair of jodhpur boots boast a higher heel.“This gives them an air of rock ’n’ roll,” said Michel Perry, adding: “The idea throughout was to play with a humoristic note.”The price for one pair, which takes two months to manufacture, ranges from 470 euros to 700 euros, or $663 to $947 at current exchange. The rather sober yet chic palette of petrol, olive and porto can be edged up with more vivid colors and exotic leathers via a customization service at the shoemaker, which produces in a small factory in Limoges, in central France, since 1891.J.M. Weston currently counts 40 boutiques in 15 countries, 22 of which are freestanding.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)