By  on January 10, 2017
John Lobb Men's Fall 2017

Paula Gerbase had a singular answer when asked what inspired her fall 2017 collection for John Lobb: water. She described it as an "unsung hero" that is central to everything the brand does. The label's founder hails from the British seaside town of Cornwall, while its workshops are located near a river in Northampton, England.

"It's so instrumental to the location of where all the shoemakers are, because they started to do the tanning near the river that runs through Northampton. Also, water is the one element that makes shoes really shine. When we start the finishing process, we intersperse water with wax," said Gerbase during the presentation of her fall 2017 range for the British footwear brand, which featured a video of falling water in the background and water-filled displays.

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