NEW YORK — Sam Edelman, the $100 million footwear division of Brown Shoe Co., wants a piece of the sportswear action.
Brown Shoe has signed a licensing agreement with Kellwood Co. to manufacture and market women’s, juniors and girls’ apparel under the Sam Edelman label. The first contemporary women’s collection will be introduced to stores in February for fall 2014 selling. It will be available at department and specialty stores where Edelman’s footwear is sold, as well as Sam Edelman retail stores and samedelman.com.
The Sam Edelman apparel business will report to Lynn Shanahan, chief executive officer of Kellwood Brands.
“Apparel is the cornerstone of our expanding lifestyle presentation. The goal has always been to dress the ‘Sam Girl’ head-to-toe in my designs, and now it’s a reality,” said Sam Edelman, founder and division president of Sam Edelman Shoes. The footwear brand was founded in 2004. After taking a minority interest in 2007, Brown Shoe bought the remaining 50 percent interest in Edelman Shoe in 2010 for $39.6 million. The brand, which has been on a fast track, is known for its trendy, stylish footwear at accessible price points.
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