The accessories designer, best known for handmade women’s gladiator sandals, is opening his first store in New York’s TriBeCa neighborhood on Monday. The news follows a flurry of expansion efforts, including a larger fall handbag offering, a new leather-based jewelry collection and a men’s line of smoking-style shoes for fall.
Founded in 2005, Bernson’s label is also rolling out a five-piece collection of caged boots, mary janes and suede fringe booties that it created with Dannijo for fall. While the collaboration will retail for between $238 and $370, Bernson’s core offering of sandals, boots and flats ranges from $125 to $325.
“The idea was to make the highest-quality product possible but to keep the prices accessible,” Bernson told WWD from his new store on 20 Harrison St. “The focus is on doing things well. It’s never to do things bigger, bigger, bigger. It’s a focus on how well we can do it.”
That approach has paid dividends, according to the designer, who said that revenues were up more than 90 percent in 2010, and in 2011, they grew 110 percent year over year. Since the recession, the brand has only grown, and has been profitable for the past three-and-a-half years. He declined to reveal total revenues.
With the bulk of his business coming from online, specialty stores and select department stores like Bergdorf Goodman, Bernson is now embarking on a new frontier with his 2,200-square-foot boutique. From the light fixtures to the furniture, all elements of the store, which overlooks the brand’s showroom, were selected or designed by Bernson to reflect the brand’s aesthetic of urban elegance and rustic ease.
“The goal is to open multiple stores in the next three to five years,” he said, pinpointing markets in Los Angeles, Chicago, Florida and Texas. “But first we want to test this store and see what works.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty