An advertisement from Feetz featuring their custom fit, 3D flats.
The promise of 3-D printing — and its potential for ushering in a new era of mass customization in the fashion industry — has received more than a little talk. A rare example of a consumer brand walking the walk comes from Tennessee-based footwear brand Feetz, creators of custom-fit, 3-D printed woman’s flats made with the help of an iPhone app that scans feet within two millimeters of accuracy in less than a minute.“It’s like a knitting pattern, but instead of knit, it’s in 3-D printing,” said founder Lucy Beard of the textured upper chosen for her company’s shoes, initially available to customers through a digital lottery going public today.Though the shoes themselves are casual and understated, the technology used to create the woven appearance of the start-up’s first commercially available products represents new thinking in 3-D printing and computational design, said Francis Bitonti, a 3-D printing pioneer whose New York-based studio collaborated with Feetz on the project.“We weren’t able to produce this with any off-the-shelf software so there was a lot of material and design development, but also software development that went with that,” he said.Beard, a former Zynga employee who was recently named one of Fast Company’s "Most Creative People in Business," estimates she and a team of less than 10 tried some 30 designs over more than two years before landing on the right formula for the flexible polymer it calls NoogaFlex (after the start-up’s hometown) using synthetic, rubber-based material that’s breathable, water-resistant and recyclable.“It kind of feels like a sock. It hugs your foot,” Bitonti said of the material he helped develop.Made from a 3-D model generated by three images taken with the mobile app, each pair of shoes is custom-fit not only to the size of the wearer’s foot but also the foot’s overall shape, including its arch and toe bed.Beard said the digital lottery system for the first 100 pairs — dubbed the Feetz 100 and available in two women’s styles with six custom accent colors for $199 — will remain open for entries through Monday. After that, selected recipients will receive numbered pairs produced in about three hours, finished and shipped within a week. A men’s shoe is currently in development and expected to become available later this year.Said Beard, “We’re starting with one black casual flat because that’s the most requested thing and we’ll expand from there.” An advertisement from Feetz featuring their custom fit, 3D flats. Custom-fit, 3D flats from Feetz.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)