An advertisement from Feetz featuring their custom fit, 3D flats.
The promise of 3-D printing — and its potential for ushering in a new era of mass customization in the fashion industry — has received more than a little talk. A rare example of a consumer brand walking the walk comes from Tennessee-based footwear brand Feetz, creators of custom-fit, 3-D printed woman’s flats made with the help of an iPhone app that scans feet within two millimeters of accuracy in less than a minute.“It’s like a knitting pattern, but instead of knit, it’s in 3-D printing,” said founder Lucy Beard of the textured upper chosen for her company’s shoes, initially available to customers through a digital lottery going public today.Though the shoes themselves are casual and understated, the technology used to create the woven appearance of the start-up’s first commercially available products represents new thinking in 3-D printing and computational design, said Francis Bitonti, a 3-D printing pioneer whose New York-based studio collaborated with Feetz on the project.“We weren’t able to produce this with any off-the-shelf software so there was a lot of material and design development, but also software development that went with that,” he said.Beard, a former Zynga employee who was recently named one of Fast Company’s "Most Creative People in Business," estimates she and a team of less than 10 tried some 30 designs over more than two years before landing on the right formula for the flexible polymer it calls NoogaFlex (after the start-up’s hometown) using synthetic, rubber-based material that’s breathable, water-resistant and recyclable.“It kind of feels like a sock. It hugs your foot,” Bitonti said of the material he helped develop.Made from a 3-D model generated by three images taken with the mobile app, each pair of shoes is custom-fit not only to the size of the wearer’s foot but also the foot’s overall shape, including its arch and toe bed.Beard said the digital lottery system for the first 100 pairs — dubbed the Feetz 100 and available in two women’s styles with six custom accent colors for $199 — will remain open for entries through Monday. After that, selected recipients will receive numbered pairs produced in about three hours, finished and shipped within a week. A men’s shoe is currently in development and expected to become available later this year.Said Beard, “We’re starting with one black casual flat because that’s the most requested thing and we’ll expand from there.” An advertisement from Feetz featuring their custom fit, 3D flats. Custom-fit, 3D flats from Feetz.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews