An advertisement from Feetz featuring their custom fit, 3D flats.
The promise of 3-D printing — and its potential for ushering in a new era of mass customization in the fashion industry — has received more than a little talk. A rare example of a consumer brand walking the walk comes from Tennessee-based footwear brand Feetz, creators of custom-fit, 3-D printed woman’s flats made with the help of an iPhone app that scans feet within two millimeters of accuracy in less than a minute.
“It’s like a knitting pattern, but instead of knit, it’s in 3-D printing,” said founder Lucy Beard of the textured upper chosen for her company’s shoes, initially available to customers through a digital lottery going public today.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)