By  on February 22, 2013

LONDON — Sandra Choi and Pierre Denis are poised to write a new chapter in the story of Jimmy Choo.

In their first joint interview, creative director Choi and Denis, the brand’s newly appointed chief executive officer, outlined some of their plans for the brand, including collections with a broader appeal, a new shop fit and steady penetration into the Chinese market, where Jimmy Choo has only begun to plant its flag.

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