The $1 billion brand is out to up its “cool” factor with a string of new store formats that it will roll out worldwide. The first efforts can be seen here, including the 4,286-square-foot flagship at 750 Lexington Avenue that reopened Sunday.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)