NEW YORK — First, it was the perfect T-shirt; then, the iconic sunglasses, and now, Mary-Kate and Ashley Olsen are delving into shoes.
The two are continuing to build their designer label The Row, and for fall, they are collaborating with philanthropy-driven Toms Shoes. The partnership resulted in three groups of shoes that offer a new take on Toms’ espadrilles. Toms + The Row shoes will be available in plaid, wool-cashmere and herringbone, at a suggested retail price from $98 to $150.
Blake Mycoskie founded Toms Shoes in 2006 after coming across an Argentine village on his travels that was so poor its children didn’t even have shoes. It inspired Mycoskie to launch Toms based on the idea that, for every pair of shoes he sold, he would match a pair for a child who needed them.
“We feel it’s really important to spread awareness of the Toms One for One mission,” Ashley Olsen said. “For every pair of Toms + The Row shoes sold, a child in need will receive a new pair of shoes. Toms + The Row customers will have the ability to give back and create change with a single purchase.”
“The giving is immediate,” Mary-Kate Olsen added. “Having the opportunity to be a part of something so meaningful has made the collaboration with Toms special to everyone at The Row.”
The Olsens launched The Row in 2007 with the idea of creating a perfect T-shirt. Since then, the line has evolved into eveningwear, outerwear, knits, men’s wear and sunglasses, and the two designers, who, over the years, have become style icons for their fashion sensibility, also launched the contemporary Elizabeth and James line and the junior and tween Olsenboye line at J.C. Penney.
The collaboration with Toms is another step in the Olsens’ aim to build The Row into an American luxury lifestyle brand. For Mycoskie, the collaboration will help heighten the exposure of his charitable mission.
“We recognize that it’s a luxury to be able to give, and everyone at Toms takes this to heart,” he said. “The feeling we get from being able to give new pairs of shoes to children in need is extraordinary, and with The Row, we’ve found a partner whose amazing interpretation of our classic alpargata has truly taken our product to an entirely new level.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia