NEW YORK — First, it was the perfect T-shirt; then, the iconic sunglasses, and now, Mary-Kate and Ashley Olsen are delving into shoes.
The two are continuing to build their designer label The Row, and for fall, they are collaborating with philanthropy-driven Toms Shoes. The partnership resulted in three groups of shoes that offer a new take on Toms’ espadrilles. Toms + The Row shoes will be available in plaid, wool-cashmere and herringbone, at a suggested retail price from $98 to $150.
Blake Mycoskie founded Toms Shoes in 2006 after coming across an Argentine village on his travels that was so poor its children didn’t even have shoes. It inspired Mycoskie to launch Toms based on the idea that, for every pair of shoes he sold, he would match a pair for a child who needed them.
“We feel it’s really important to spread awareness of the Toms One for One mission,” Ashley Olsen said. “For every pair of Toms + The Row shoes sold, a child in need will receive a new pair of shoes. Toms + The Row customers will have the ability to give back and create change with a single purchase.”
“The giving is immediate,” Mary-Kate Olsen added. “Having the opportunity to be a part of something so meaningful has made the collaboration with Toms special to everyone at The Row.”
The Olsens launched The Row in 2007 with the idea of creating a perfect T-shirt. Since then, the line has evolved into eveningwear, outerwear, knits, men’s wear and sunglasses, and the two designers, who, over the years, have become style icons for their fashion sensibility, also launched the contemporary Elizabeth and James line and the junior and tween Olsenboye line at J.C. Penney.
The collaboration with Toms is another step in the Olsens’ aim to build The Row into an American luxury lifestyle brand. For Mycoskie, the collaboration will help heighten the exposure of his charitable mission.
“We recognize that it’s a luxury to be able to give, and everyone at Toms takes this to heart,” he said. “The feeling we get from being able to give new pairs of shoes to children in need is extraordinary, and with The Row, we’ve found a partner whose amazing interpretation of our classic alpargata has truly taken our product to an entirely new level.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)