NEW YORK — First, it was the perfect T-shirt; then, the iconic sunglasses, and now, Mary-Kate and Ashley Olsen are delving into shoes.
The two are continuing to build their designer label The Row, and for fall, they are collaborating with philanthropy-driven Toms Shoes. The partnership resulted in three groups of shoes that offer a new take on Toms’ espadrilles. Toms + The Row shoes will be available in plaid, wool-cashmere and herringbone, at a suggested retail price from $98 to $150.
Blake Mycoskie founded Toms Shoes in 2006 after coming across an Argentine village on his travels that was so poor its children didn’t even have shoes. It inspired Mycoskie to launch Toms based on the idea that, for every pair of shoes he sold, he would match a pair for a child who needed them.
“We feel it’s really important to spread awareness of the Toms One for One mission,” Ashley Olsen said. “For every pair of Toms + The Row shoes sold, a child in need will receive a new pair of shoes. Toms + The Row customers will have the ability to give back and create change with a single purchase.”
“The giving is immediate,” Mary-Kate Olsen added. “Having the opportunity to be a part of something so meaningful has made the collaboration with Toms special to everyone at The Row.”
The Olsens launched The Row in 2007 with the idea of creating a perfect T-shirt. Since then, the line has evolved into eveningwear, outerwear, knits, men’s wear and sunglasses, and the two designers, who, over the years, have become style icons for their fashion sensibility, also launched the contemporary Elizabeth and James line and the junior and tween Olsenboye line at J.C. Penney.
The collaboration with Toms is another step in the Olsens’ aim to build The Row into an American luxury lifestyle brand. For Mycoskie, the collaboration will help heighten the exposure of his charitable mission.
“We recognize that it’s a luxury to be able to give, and everyone at Toms takes this to heart,” he said. “The feeling we get from being able to give new pairs of shoes to children in need is extraordinary, and with The Row, we’ve found a partner whose amazing interpretation of our classic alpargata has truly taken our product to an entirely new level.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)