NEW YORK — Payless ShoeSource is expanding its horizons with its newest designer collaboration.
The company is partnering with Silvia Tcherassi, the Colombian fashion designer, to create a line of handbags and footwear under the Silvia Tcherassi for Payless brand. As part of a two-year deal, Tcherassi will design two collections a year priced between $40 and $70 — her first will hit Payless stores in early May.
“This is a great opportunity to create shoes and handbags to complement my existing fashion collections,” said Tcherassi, a native of Barranquilla, Colombia, whose designs are expected to reflect her Latin background. “For the spring-summer season this includes many important silhouettes like wedges, flats, strappy heels and thong sandals with key trend details like bright colorblocking, unique mesh uppers and satin ribbon details and ties.”
Payless has similar collaborations with Christian Siriano, Lela Rose, and Isabel Toledo, though Tcherassi’s is the first that will also be widely available in Payless stores across Latin America, including Colombia, Costa Rica, Ecuador, the Dominican Republic and Guatemala.
“Colombia has been an important market for Payless since we opened our first stores in the country more than three years ago,” Payless ShoeSource Inc. chief executive officer LuAnn Via said. “In Colombia we have found an inspiring and influential fashion industry, vibrant fashion-forward customers who appreciate Payless and all we have to offer, and Silvia, our latest design talent who will join us in our mission to democratize fashion with her international flare, innovative designs and sophisticated style.”
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