By  on August 21, 2014

PARIS — Puma confirmed it would diversify its business model and take a stake in Borussia Dortmund, Germany’s only publicly traded football club.

The Kering-controlled, Herzogenaurach, Germany-based activewear firm said it is to acquire up to 5 percent of Borussia’s capital stock, a club it has been sponsoring since July 2012 via playing kits for all its teams, including the senior men’s and youth teams, as well as replica kits, fan wear and other merchandise.

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