By  on June 10, 2014

DUBAI — Why would top executives from major American shopping centers fly to Dubai to visit a shoe store?

Because the one in question, Level Shoe District, is the largest in the world — and currently shifting more than 700 pairs of shoes a day.

Operated by Chalhoub Group, the 96,000-square-foot unit, complete with its own Vogue café, is a mall within the monster Dubai Mall, conceived as an experiment to animate a quiet zone in the sprawling 1,200-store complex.

Last year, Level captured more than six million of the 75 million visitors to the mall.

Yet Patrick Chalhoub, co-chief executive officer of the retail firm, said he plans to continue enhancing the customer experience at Level in Dubai before duplicating the concept elsewhere. A key step will be to layer on e-commerce in 2015, bringing Level closer to a “multichannel” experience that increases loyalty and heightens customer engagement.


RELATED CONTENT: Creating a Fashion Mecca in Dubai's Design District >>

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus