By  on June 10, 2014

DUBAI — Why would top executives from major American shopping centers fly to Dubai to visit a shoe store?

Because the one in question, Level Shoe District, is the largest in the world — and currently shifting more than 700 pairs of shoes a day.

Operated by Chalhoub Group, the 96,000-square-foot unit, complete with its own Vogue café, is a mall within the monster Dubai Mall, conceived as an experiment to animate a quiet zone in the sprawling 1,200-store complex.

Last year, Level captured more than six million of the 75 million visitors to the mall.

Yet Patrick Chalhoub, co-chief executive officer of the retail firm, said he plans to continue enhancing the customer experience at Level in Dubai before duplicating the concept elsewhere. A key step will be to layer on e-commerce in 2015, bringing Level closer to a “multichannel” experience that increases loyalty and heightens customer engagement.

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