By  on September 28, 2011

WASHINGTON — Reebok International Ltd. and other brands advertising that their products strengthen and tone muscles were put on notice by the Federal Trade Commission on Wednesday, as the agency said Reebok will pay $25 million in refunds to consumers to resolve charges it deceptively advertised that its “toning shoes” would provide extra tone and strength to leg and buttock muscles.

“If you are an advertiser out there, remember the marketing campaign — no matter how clever, sexy or funny — must start and must stick with product claims that are substantiated,” said David Vladeck, director of the FTC’s Bureau of Consumer Protection, at a press conference at FTC headquarters here.

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