MILAN — The René Caovilla brand will turn 80 next year and is gearing up to celebrate with the third generation in place at the head of the company and plans to expand globally.
Events to mark the anniversary are slated to take place in Venice, where the brand is manufactured, and in New York, in addition to other cities in Europe early next year. There also will be two capsule collections for department stores such as Bergdorf Goodman and Neiman Marcus.
Introducing his first solo collection in Milan during fashion week for spring, chief executive officer Edoardo Caovilla said the pieces have a more youthful and contemporary edge. For example, sneakers and espadrilles with crystals were displayed alongside the feminine jewel sandals the brand is known for.
“It’s more about additional pieces, rather than drastic changes, and it’s in response to our customers’ requests,” said Caovilla, who joined the company as chief operating officer in 2009 and was appointed creative director this year. His father, René Fernando, will continue to hold the title of president.
With about 30 doors, the U.S. is Caovilla’s largest wholesale market, accounting for about 35 percent of wholesale business. In the U.S., wholesale revenues climbed 53 percent with the spring collection compared to the previous year. There are also boutiques in New York, Dallas, Miami and Los Angeles.
René Caovilla is leveraging strong growth in the Asia-Pacific region over the past 18 months and has plans to open 10 stores in the next two years in key locations, including Hong Kong, Macau, Chongqing, Chengdu and Xi’an. In June, a store opened in Shanghai at new luxury mall L’Avenue and the company counts three franchised units in Beijing, Shanghai and Taipei.
Sales in 2012 rose 24 percent to 15 million euros, or $19.8 million at average exchange. In the first half of 2013, revenues climbed 32 percent.
Caovilla said he is looking at tripling sales in six or seven years through global expansion and future projects that include the launch of jewelry in spring 2015, followed by eyewear and perfumes.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews