Almost three years after its first U.S. store launched on Madison Avenue, Roger Vivier is opening a second boutique in Bal Harbour, Fla.
This story first appeared in the November 9, 2009 issue of WWD. Subscribe Today.
The boutique, slated to open Thursday, reflects the artisan qualities of the brand, owned by Tod’s SpA.
At 1,000 square feet, the space is appointed with sculpture, objets d’art and one-of-a-kind furniture pieces by Hervé Van der Straeten. Vivier brand ambassador Ines de la Fressange helped procure decorative objects such as African masks, an 18th-century Japanese cabinet and various antiques juxtaposed with a modern wall to display shoes.
“It became our signature in a way,” said Roger Vivier creative director Bruno Frisoni, who also has a namesake footwear line. “It looks like a private house, as Vivier himself used to do. In each store we do a special window, special lamps and stools.”
Handbags, shoes, sunglasses and fashion jewelry will be sold at the store with retail prices ranging from $495 to $31,700 for a style using exotic skins.
“We expect great performance from the Vivier Bal Harbour store,” said Marco Giacometti, chief executive officer of Tod’s USA, who declined to make sales projections. “Bal Harbour is one of the most important shopping centers in the U.S. It’s a luxury destination and we are so excited to be there.”
Vivier has stores in London, Paris, Milan, Hong Kong and Taipei.