Sergio Rossi is taking a big step forward in the U.S. with the American debut of its new retail concept this month at The Forum Shops at Caesars in Las Vegas.
Underpenetrated in the U.S. compared with its competitors Jimmy Choo, Manolo Blahnik and Christian Louboutin, Sergio Rossi views the 1,381-square-foot store as the beginning of a serious effort to capture market share in the luxury footwear segment here. On June 1, the brand is also unveiling a refurbishment of its store at Bal Harbour, which it bought back from a franchisee last year and is the only other store Sergio Rossi directly owns in the country.
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