By  on April 3, 2017
Alexa Hirschfeld

MILAN – Italian luxury footwear brand Sergio Rossi is reaching out to real women with images of a number of influencers in a new digital communication project, named "srStories."

The company has already photographed 12 women including Claire Distenfeld, founder of Fivestory; Shiona Turini, international fashion and celebrity stylist, who has worked with Beyoncé; Giorgia Tordini, cofounder of the Attico fashion brand; Alexa Hirschfeld, cofounder and president of Paperless Post; street-style photographer Tamu McPherson; and Lucia Echavarria, the creative force behind Magnetic Midnight. Photos, videos and gifs of the women will be shared on Sergio Rossi’s web site and on social media.

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