MILAN – Italian luxury footwear brand Sergio Rossi is reaching out to real women with images of a number of influencers in a new digital communication project, named "srStories."
The company has already photographed 12 women including Claire Distenfeld, founder of Fivestory; Shiona Turini, international fashion and celebrity stylist, who has worked with Beyoncé; Giorgia Tordini, cofounder of the Attico fashion brand; Alexa Hirschfeld, cofounder and president of Paperless Post; street-style photographer Tamu McPherson; and Lucia Echavarria, the creative force behind Magnetic Midnight. Photos, videos and gifs of the women will be shared on Sergio Rossi’s web site and on social media.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)