Seven For All Man-kind is putting shoes on.
This story first appeared in the November 6, 2008 issue of WWD. Subscribe Today.
The Los Angeles-based denim brand is entering a licensing agreement with Schwartz & Benjamin Inc. for the production and distribution of a footwear collection making its debut for spring. Five women’s styles will become available exclusively at the company’s worldwide retail locations. Come fall, a complete collection with additional styles will touch down at specialty and luxury department stores.
The firm declined to specify its expectations for the collection’s first year at retail.
“Extending into new product categories is a key initiative for the brand, and we have always said publicly that we were interested in the footwear business,” said Leilani Augustine, vice president of marketing and licensing at Seven For All Mankind.
“Finding the right shoe for your jean, whether it’s a flip-flop jean or a trouser jean, is important to creating the perfect look,” Augustine said. “We are serious about the footwear category and Schwartz & Benjamin is not only highly respected by retailers, but also has a rich history in the footwear business in their design sensibility as well as marketing and growing licensed brands.”
Retailing from $150 to $350, Seven For All Mankind footwear will span styles such as the classic ballet flat, gladiator sandal, wooden wedge and stacked platform heel. The extension marks a continuing growth initiative for the brand. In addition to men’s, women’s and children’s denim, Seven For All Mankind offers a full line of sportswear, handbags and small leather goods.
Schwartz & Benjamin is the footwear licensee for Juicy Couture, Kate Spade, Diane von Furstenberg and Michael Kors.
Seven For All Mankind “designers have a unique perspective on footwear, which will complement their clothing, denim and accessories,” said Daniel Schwartz, president and chief executive officer of Schwartz & Benjamin.