DUBAI — The world’s largest selection of shoes under one roof will debut in Dubai next month. With 96,000 square feet of retail space, Level Shoe District, a new concept by Dubai-based Chalhoub Group, will be the largest shoe store in the world, offering women’s and men’s contemporary and fashion footwear.
With more than 250 footwear brands, as well as a foot spa, in-house cobbler, private VIP lounges and a Vogue Café and Vogue Espresso bar (operated by Condé Nast Restaurants), Level is a pioneering department store concept that will be exclusively dedicated to shoes. “It’s a place for shoe lovers to come together, where our customers can spend the whole day,” said Rania Masri, general manager of Chalhoub Group Retails Fashion Own Concepts.
Level, located at the Dubai Mall, will be anchored by a Louis Vuitton flagship shoe store, the first of its kind in the world, with eight rooms as well as a bespoke shoe service. In addition to the anchors, the shoe megastore will host more than 40 individual branded shops-in-shop ranging from Prada and Yves Saint Laurent to Dior and Gucci, as well as designer and trend multibrand areas. The “sneaker avenue” will offer limited-edition collections from leading lifestyle brands.
“The thought is that the same customer who might buy a Lanvin shoe will also want the latest Nike collaboration,” said Masri.
Masri noted that there is strong demand for retail outlets that can serve as a platform for the footwear. “Design houses are spending a lot on developing this category. For instance, Gucci now has over 800 styles, but not many places can stock such a large selection.”
Also launching for the first time outside of London will be a Sole Lounge by foot specialist and celebrity favorite Margaret Dabbs. Podiatrists and nail technicians will offer treatments, including oxygen revitalization therapy for the feet.
The Chalhoub Group, one of the largest franchisers of luxury brands in the Middle East, brought in SHED, a London-based interior architecture and design agency whose clients include Vertu and Harrods, to design the concept. One of the hallmark pieces will be a central digital art installation designed by United Visual Artists, the team behind the visual installation at Buckingham Palace during Queen Elizabeth II’s Jubilee celebrations.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye