NEW YORK — Sigerson Morrison mysteriously disappeared last fall — but the footwear brand is being strategic about its comeback, starting with its spring and pre-fall collections.
Users visiting sigersonmorrison.com the past few months have been informed the brand is “on holiday” — via a kitschy message set on a sun-drenched, palm tree-ridden backdrop and a countdown with how many days until the spring 2012 collection and a new site will launch (now at eight days). It also directs customers to the online home of Sigerson Morrison’s contemporary counterpart, Belle by Sigerson Morrison, which has since occupied the brand’s freestanding store on Prince Street in NoLIta here (its store has also seen a 75 percent increase in sales for Belle’s fall collection, year-on-year).
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"