By  on May 23, 2014

Proving how quickly technology can forcefashion brands to evolve, shoe and accessoriesretailer Sole Society this month rolls out several changes to its online and brick-and-mortar businesses. In the space of three years, the company went from being a pure-play online shoe store to a multibrand accessories destination with distribution in Nordstrom stores.

Launched in 2011 as a shoe brand within the Nordstrom-owned flash-sale site Hautelook.com, Los Angeles-based Sole Society shed the subscription business model within a year and spun off into its own site. In 2013, it added its own brand of bags and accessories. This month, it is adding outside shoe brands and launching a capsule collection with mother-daughter-owned handcrafted accessory line Sylca Designs.

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