Proving how quickly technology can forcefashion brands to evolve, shoe and accessoriesretailer Sole Society this month rolls out several changes to its online and brick-and-mortar businesses. In the space of three years, the company went from being a pure-play online shoe store to a multibrand accessories destination with distribution in Nordstrom stores.
Launched in 2011 as a shoe brand within the Nordstrom-owned flash-sale site Hautelook.com, Los Angeles-based Sole Society shed the subscription business model within a year and spun off into its own site. In 2013, it added its own brand of bags and accessories. This month, it is adding outside shoe brands and launching a capsule collection with mother-daughter-owned handcrafted accessory line Sylca Designs.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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