Gwen Stefani is stepping into another fashion category with a line of affordable accessories with footwear e-tailer ShoeDazzle.
Priced at $69.95 to $110.95, gx by Gwen Stefani is launching Feb. 26 on ShoeDazzle.com with seven handbags and 24 footwear styles crossing pump, wedge and heeled sandal varieties. The initial collection is an ode of sorts to the many cultural touch points — pop, punk, tribal and street — that have been signatures of Stefani’s designs since she broke into fashion in 2002, with accessories in partnership with LeSportsac.
“I just wanted to make something that looked really good and high quality, but that you could afford. That was a challenge,” said Stefani, who noted the name of the line comes from how she signs off letters and e-mails. “Whenever I design, I’m mixing different cultural influences and, always with the first collection of something new, I want to reflect on everything I’ve done in a way. This kind of sums up all of my influences. The key colors are black, white and red, so it is pretty simple, but it has a lot of details.”
MJ Eng, president of ShoeDazzle, said the line with Stefani made sense for ShoeDazzle because of the No Doubt singer’s strong aesthetic and because she resonates with ShoeDazzle’s customers. “We survey our customers all the time because we are trying to get a better sense of who their influencers are. She’s consistently up there. Our clients love her to death,” he said.
Although Stefani has worked extensively on accessories with LeSportsac and L.A.M.B., the brand she started in 2004 that sells shoes for mostly $225 to $445 and bags for mostly $299 to $550, she finds creating them tricky. “To see a sketch and then to try to visualize what it is going to end up being and how it is going to work on the foot, it is not an easy project. I just think it takes time to learn, and now I have gotten to the point where I feel like my opinion and my input is valid. I know more what I’m doing,” said Stefani. “I didn’t go to design school or anything like that. It is all about what I like and my instinct and working with great people, and trial and error.”
Not one to compromise on style, Stefani has been wearing heels throughout her pregnancy, but her interest in comfort has increased and that is echoed in the gx line. “The really big challenge is to get a shoe to look sexy and be at a comfortable height, and I think that we did that with the sandals,” she said. “When you do find a shoe that you can wear all day long that is high, that’s a really big accomplishment, and I try to do that. I am trying to make the perfect shoe that you can wear all day long.”
For the handbags, Stefani’s goal was to introduce gx with a wide range. “I just kind of wanted it to go all over the place and have something for everybody,” she said. “It’s so weird because, with handbags, I didn’t even wear a handbag until I was in my mid-30s because I was so tomboy. I think your handbag just depends on your mood and what you are wearing that day.” She added that at the moment, “I love a softer bag that has almost a backpack feel.”
Even though her third son is due any day now, Stefani has recently been piling up the fashion and beauty projects, notably putting out products with OPI, Burton and denim stalwart Michael Glasser, with whom she is doing the pants line DWP. She said she hasn’t been overly strategic about the timing of choosing these projects or about possible future expansion of the gx line, which is expected to grow every month this year with new items on ShoeDazzle.
“Every line I’ve done I don’t really have a game plan for it,” Stefani said. Specifically speaking of gx, she continued, “It has a lot of potential to branch out more than just with accessories. We will see what happens. You just never know.”
Asked how she’s going to balance being a new mom again with the myriad projects she has committed to, Stefani admitted, “I have no idea.” However, she suggested that’s not a bad problem to have. “The reason why I started L.A.M.B. and all the lines in the first place was because I always had this dream that I could be at my house, and I’d have this studio and my kids would be playing around me,” said Stefani. “All that has come true except that all that is happening at one time, and it’s mental, completely mental.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye