By  on November 3, 2009

Steven Madden Ltd. has signed a licensing agreement with Dualstar Entertainment Group to produce a collection of footwear and accessories for Mary-Kate and Ashley Olsen’s new Olsenboye line.

Distributed exclusively at J.C. Penney Co. Inc., Olsenboye targets the junior market and offers denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes retailing from $20 to $50. Olsenboye accessories will be available in select Penney’s stores and on starting for the holiday season, with a full launch set for spring.

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