Greats has a new board member.Trey Laird, the chairman and chief creative officer at Laird + Partners who is known for working with brands ranging from Tommy Hilfiger to Tom Ford, had consulted with the Brooklyn-based sneaker brand for a couple of years, but now will be an official board member.“We had an opportunity to change the board and we wanted to include someone who was focused on brand communications," said Ryan Babenzien, chief executive officer of Greats. “Trey is able to think about our communications on a high level and he's great at building out ideas and honing in on a clear message."As a board member, Laird will continue to offer advice on visual marketing communications.“From a brand image and storytelling point of view, I think the next chapter for Greats is to start to define their world, their vibe, a bit more," said Laird. "Greats can speak to the people, places and things that inspire them, and create a shared connection with their customers. With a name like Greats, the possibilities for content and stories, both visually and otherwise, are limitless."This is the first time Laird is working in the streetwear and sneaker space.“Sneakers are without a doubt one of the most influential categories of our time. Beyond fashion, they reflect a broader culture on so many levels," said Laird. "From style-driven trends like luxury brand sneakers, to the influence of streetwear brands on the entire landscape, to the larger continued casualization of our world and how we dress, sneakers continue to dominate the conversation. Greats is perfectly positioned to have a strong voice in it."Greats continues to grow. It recently opened a store in Venice, Calif. on Abbot Kinney and hired Charley Hudak as design director.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)